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FOCUS IS A GOOD THING, but some jewelers overdo the concept when it comes to marketing.

Some business owners stick to doing only one promotion or campaign at a time. But that’s not always the best approach, says marketing expert Jim Ackerman.

In today’s video, Ackerman talks about how to get creative with concurrent promotions.

Take a look:

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Why This Jeweler Chose Wilkerson

Mark Lauer is the owner of Mark Michael Diamond Designs, the Minnesota-based jewelry gallery known for exceptional and uniquely designed diamond jewelry. Though he loved creating the beautiful jewelry his business was known for, retirement was an exciting alternative to the 60+ hours a week he’d spent building it up. He called Wilkerson to help with a retirement sale. “I did talk to two other companies, but I just didn’t feel they offered the same services that Wilkerson did,” he says. “I knew Wilkerson had the expertise to follow through and give me the service and results that I wanted. They’re the number one rock stars in this industry.”

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