Jim Ackerman

Video: How to Spend Your Jewelry-Business Advertising Budget the Right Way

Don’t spend your money only on attracting new customers.

GN Diamond Presents: How to Double Your December Diamond Sales

The Business of Jewelry Podcast Special Edition

When There’s No Succession Plan, Call Wilkerson

Made to Last

Published

3 years ago

September 21, 2020

Jim Ackerman

HOW ARE YOU SPENDING your advertising budget?

There are only three ways to grow a business, says Jim Ackerman: get more customers, increase your average transaction, and/or get existing customers to visit more often.

Jewelers often focus their ad spending on attracting new customers, Ackerman says. But increasing frequency of purchase should be the priority goal.

Watch the video:

Why This Jeweler Chose Wilkerson

Mark Lauer is the owner of Mark Michael Diamond Designs, the Minnesota-based jewelry gallery known for exceptional and uniquely designed diamond jewelry. Though he loved creating the beautiful jewelry his business was known for, retirement was an exciting alternative to the 60+ hours a week he’d spent building it up. He called Wilkerson to help with a retirement sale. “I did talk to two other companies, but I just didn’t feel they offered the same services that Wilkerson did,” he says. “I knew Wilkerson had the expertise to follow through and give me the service and results that I wanted. They’re the number one rock stars in this industry.”