Jim Ackerman

Video: Why You Should Spend More Time ‘On the Business’ Instead of ‘In the Business’

Embrace the roles of chief visionary officer and chief marketing officer.

GN Diamond Presents: How to Double Your December Diamond Sales

The Business of Jewelry Podcast Special Edition

When There’s No Succession Plan, Call Wilkerson

Made to Last

Published

3 years ago

July 9, 2020

Jim Ackerman

TO GROW YOUR JEWELRY business, it’s crucial to spend some time on two roles: chief visionary officer and chief marketing officer.

That means spending less time “in the business” and more time “on the business,” says Jim Ackerman. It involves delegating some of your other tasks and putting energy into getting more people to come through your door.

Watch the video:

Why This Jeweler Chose Wilkerson

Mark Lauer is the owner of Mark Michael Diamond Designs, the Minnesota-based jewelry gallery known for exceptional and uniquely designed diamond jewelry. Though he loved creating the beautiful jewelry his business was known for, retirement was an exciting alternative to the 60+ hours a week he’d spent building it up. He called Wilkerson to help with a retirement sale. “I did talk to two other companies, but I just didn’t feel they offered the same services that Wilkerson did,” he says. “I knew Wilkerson had the expertise to follow through and give me the service and results that I wanted. They’re the number one rock stars in this industry.”