Jim Ackerman

Video: ‘Start the Smart’ with These Jewelry-Business Growth Tips

It’s time to form new patterns in order to not only survive, but thrive.

Published

4 years ago

May 7, 2020

Jim Ackerman

IN THE LAST EPISODE of “Marketing Gems,” Jim Ackerman explained that you have to “stop the stupid” — that is, break old habits — if you want to grow your jewelry business.

In this episode, he takes the concept a step further, describing how you also need to “start the smart.” In other words, it’s time to form new patterns in order to not only survive, but thrive.

Take a look:

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Video: To Build Your Jewelry Business, You Have to ‘Stop the Stupid,’ Says Jim Ackerman

Jim Ackerman

Jim Ackerman, “Marketing Coach to the Jewelry Industry,” is president of Ascend Marketing. Reach him at jimack@ascendmarketing.com.

Why This Jeweler Chose Wilkerson

Mark Lauer is the owner of Mark Michael Diamond Designs, the Minnesota-based jewelry gallery known for exceptional and uniquely designed diamond jewelry. Though he loved creating the beautiful jewelry his business was known for, retirement was an exciting alternative to the 60+ hours a week he’d spent building it up. He called Wilkerson to help with a retirement sale. “I did talk to two other companies, but I just didn’t feel they offered the same services that Wilkerson did,” he says. “I knew Wilkerson had the expertise to follow through and give me the service and results that I wanted. They’re the number one rock stars in this industry.”