Jim Ackerman

Video: Why Jewelers Should Get Creative With Their Offers and Not Always Think of Discounting

“Offer” isn’t spelled D-I-S-C-O-U-N-T.

GN Diamond Presents: How to Double Your December Diamond Sales

The Business of Jewelry Podcast Special Edition

When There’s No Succession Plan, Call Wilkerson

Made to Last

Published

4 years ago

October 30, 2019

Jim Ackerman

SOME JEWELERS ACT as if the word offer is spelled “discount,” says Jim Ackerman.

Discounting has its place, but in most cases, you should be using other types of offers.

In this episode of Marketing Gems, Ackerman explains a few of your options.

Take a look:

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Jim Ackerman

Jim Ackerman, “Marketing Coach to the Jewelry Industry,” is president of Ascend Marketing. Reach him at jimack@ascendmarketing.com.

Why This Jeweler Chose Wilkerson

Mark Lauer is the owner of Mark Michael Diamond Designs, the Minnesota-based jewelry gallery known for exceptional and uniquely designed diamond jewelry. Though he loved creating the beautiful jewelry his business was known for, retirement was an exciting alternative to the 60+ hours a week he’d spent building it up. He called Wilkerson to help with a retirement sale. “I did talk to two other companies, but I just didn’t feel they offered the same services that Wilkerson did,” he says. “I knew Wilkerson had the expertise to follow through and give me the service and results that I wanted. They’re the number one rock stars in this industry.”