Headlines

Video: How to Get People to Buy Jewelry From You Now Instead of ‘Someday’

Set conditions in your offers to create a sense of urgency.

GN Diamond Presents: How to Double Your December Diamond Sales

The Business of Jewelry Podcast Special Edition

When There’s No Succession Plan, Call Wilkerson

Made to Last

Published

4 years ago

October 8, 2019

Jim Ackerman

SOME JEWELERS FEEL that their prices are fair and that they shouldn’t need to use special offers to get customers to buy.

The problem is, potential clients might not see any reason to buy today as opposed to tomorrow, next month or next year, says Jim Ackerman.

In this episode of Marketing Gems, Ackerman talks about how to instill a sense of urgency in your marketing and in your offers.

Take a look:

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Jim Ackerman

Jim Ackerman, “Marketing Coach to the Jewelry Industry,” is president of Ascend Marketing. Reach him at jimack@ascendmarketing.com.

Why This Jeweler Chose Wilkerson

Mark Lauer is the owner of Mark Michael Diamond Designs, the Minnesota-based jewelry gallery known for exceptional and uniquely designed diamond jewelry. Though he loved creating the beautiful jewelry his business was known for, retirement was an exciting alternative to the 60+ hours a week he’d spent building it up. He called Wilkerson to help with a retirement sale. “I did talk to two other companies, but I just didn’t feel they offered the same services that Wilkerson did,” he says. “I knew Wilkerson had the expertise to follow through and give me the service and results that I wanted. They’re the number one rock stars in this industry.”