Jim Ackerman

Video: Here’s a Powerful Way to Make Your Jewelry-Store Advertising More Effective

Sometimes it pays to branch out.

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The Business of Jewelry Podcast Special Edition

When There’s No Succession Plan, Call Wilkerson

Made to Last

Published

4 years ago

August 12, 2019

Jim Ackerman

FOCUS IS USUALLY a good thing, but when it comes to advertising, there’s such a thing as being too focused.

Jewelers often run a given campaign in only one medium, be it radio, direct mail, email or another channel, says Jim Ackerman.

In this episode of Marketing Gems, he explains that combining several channels can be substantially more effective.

Watch the clip:

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Jim Ackerman

Jim Ackerman, “Marketing Coach to the Jewelry Industry,” is president of Ascend Marketing. Reach him at jimack@ascendmarketing.com.

Why This Jeweler Chose Wilkerson

Mark Lauer is the owner of Mark Michael Diamond Designs, the Minnesota-based jewelry gallery known for exceptional and uniquely designed diamond jewelry. Though he loved creating the beautiful jewelry his business was known for, retirement was an exciting alternative to the 60+ hours a week he’d spent building it up. He called Wilkerson to help with a retirement sale. “I did talk to two other companies, but I just didn’t feel they offered the same services that Wilkerson did,” he says. “I knew Wilkerson had the expertise to follow through and give me the service and results that I wanted. They’re the number one rock stars in this industry.”