Jim Ackerman

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Establish a relationship and nurture it over time.

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Made to Last

Published

5 years ago

April 30, 2019

INSTORE Staff

ARE YOU REACHING potential jewelry customers early enough?

Doing so can help you preempt competitors, ranging from other independents to major chains to online retailers, says marketing specialist Jim Ackerman.

The idea is to identify prospects when they’re thinking about buying jewelry but haven’t committed to the idea yet. Establish a relationship and nurture it over time.

In the video below, Ackerman explains how.

Watch the clip:

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INSTORE Staff

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Why This Jeweler Chose Wilkerson

Mark Lauer is the owner of Mark Michael Diamond Designs, the Minnesota-based jewelry gallery known for exceptional and uniquely designed diamond jewelry. Though he loved creating the beautiful jewelry his business was known for, retirement was an exciting alternative to the 60+ hours a week he’d spent building it up. He called Wilkerson to help with a retirement sale. “I did talk to two other companies, but I just didn’t feel they offered the same services that Wilkerson did,” he says. “I knew Wilkerson had the expertise to follow through and give me the service and results that I wanted. They’re the number one rock stars in this industry.”