Understanding How to Increase the True Lifetime Value of A Customer

Published

7 months ago

May 16, 2023

As a jewelry store owner, earning loyal customers and building positive customer relationships is likely always top of mind for you. But with so many clients to keep track of, you may find yourself having to prioritize certain client relationships over others. Join Ryan Blumenthal, Clientbook vice president of business development, to learn one of the best ways to determine who your most valuable customers are by calculating their customer lifetime value (CLV). You’ll learn what CLV is and why it’s a key metric for jewelers to use; how to use the customer lifetime value formula and how clienteling can help you improve it.

Why This Jeweler Chose Wilkerson

Mark Lauer is the owner of Mark Michael Diamond Designs, the Minnesota-based jewelry gallery known for exceptional and uniquely designed diamond jewelry. Though he loved creating the beautiful jewelry his business was known for, retirement was an exciting alternative to the 60+ hours a week he’d spent building it up. He called Wilkerson to help with a retirement sale. “I did talk to two other companies, but I just didn’t feel they offered the same services that Wilkerson did,” he says. “I knew Wilkerson had the expertise to follow through and give me the service and results that I wanted. They’re the number one rock stars in this industry.”