Off the Road — the Changing Role of the Manufacturer's Rep

WEBINAR: How will the classic jewelry industry “road warrior” evolve in the pandemic era?

Published

4 years ago

May 28, 2020

David Squires

NOT ONLY has the pandemic caused an explosion of online commerce and virtual meetings, but it has also rendered impossible the model of manufacturer reps visiting jewelry stores. How will “the road warrior” need to evolve, given the new needs of jewelry retailers and the technologies at our disposal? Rob Phillips of Robert E. Phillips, Ltd., Bruce Audley of Platinum Perspectives and Benny Golan of Shula New York discuss the changing role of the sales rep and how to better serve retailers in today’s business landscape. Moderated by Megan Crabtree of Crabtree Consulting.

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David Squires

David Squires is the Group Editorial Director of SmartWork Media. He believes that the first role of business media is to inspire readers.

Why This Jeweler Chose Wilkerson

Mark Lauer is the owner of Mark Michael Diamond Designs, the Minnesota-based jewelry gallery known for exceptional and uniquely designed diamond jewelry. Though he loved creating the beautiful jewelry his business was known for, retirement was an exciting alternative to the 60+ hours a week he’d spent building it up. He called Wilkerson to help with a retirement sale. “I did talk to two other companies, but I just didn’t feel they offered the same services that Wilkerson did,” he says. “I knew Wilkerson had the expertise to follow through and give me the service and results that I wanted. They’re the number one rock stars in this industry.”