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Jimmy Degroot

Gene the Jeweler and Jimmy DeGroot Take to Song to Explain Why Training Is Important

This must-see video shows off some remarkable jewelry-industry musical talent.




YOU MIGHT BE surprised by how much musical talent can be found in the jewelry business.

In fact, two faces you probably know — Jimmy DeGroot and his fictional creation, Gene the Jeweler — have just released a music video, and it’s impressive!

In the video below, DeGroot and Gene sing about the importance of training. (DeGroot thanks David Douglas Diamonds and J Anthony Jewelers for playing along.)

Take a look:


Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at and sharing marketing advice through his blog site at Sign up for training videos here.



Why This Jeweler Chose Wilkerson

Mark Lauer is the owner of Mark Michael Diamond Designs, the Minnesota-based jewelry gallery known for exceptional and uniquely designed diamond jewelry. Though he loved creating the beautiful jewelry his business was known for, retirement was an exciting alternative to the 60+ hours a week he’d spent building it up. He called Wilkerson to help with a retirement sale. “I did talk to two other companies, but I just didn’t feel they offered the same services that Wilkerson did,” he says. “I knew Wilkerson had the expertise to follow through and give me the service and results that I wanted. They’re the number one rock stars in this industry.”

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