True Tales

Humor: When the Customer Asked “Is It Real?”, This Jeweler Didn’t Hold Back

A response worthy of The Matrix.

Published

2 years ago

February 7, 2022

INSTORE Staff Instore February 2022 Issue

I get asked “Is this real?” on a regular basis — usually by someone wearing cheap or gaudy costume jewelry, or, conversely, wearing 22K gold or higher. (I sell sterling and gold-filled wire-wrapped jewelry.) On occasion, I have answered, “No, it’s a hologram and will disappear as soon as you walk out the door.” Cue the confused looks! — Janne Etz, Contemporary, Concepts, Cocoa, FL

Related Topics: Featured jewelry stores in Florida

click to Comment(Comment)

Up Next

From Dead Horse Tails to Live Human Heads: Some Jobs You Just Have to Decline

Don't Miss

This Customer Got Her World War II Dates Confused

INSTORE Staff

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

Why This Jeweler Chose Wilkerson

Mark Lauer is the owner of Mark Michael Diamond Designs, the Minnesota-based jewelry gallery known for exceptional and uniquely designed diamond jewelry. Though he loved creating the beautiful jewelry his business was known for, retirement was an exciting alternative to the 60+ hours a week he’d spent building it up. He called Wilkerson to help with a retirement sale. “I did talk to two other companies, but I just didn’t feel they offered the same services that Wilkerson did,” he says. “I knew Wilkerson had the expertise to follow through and give me the service and results that I wanted. They’re the number one rock stars in this industry.”