Headlines

Video: Michigan Retailer Buries $1M in Jewelry, Launches Treasure Hunt

He’s doing this in lieu of a going-out-of-business sale.

GN Diamond Presents: How to Double Your December Diamond Sales

The Business of Jewelry Podcast Special Edition

When There’s No Succession Plan, Call Wilkerson

Made to Last

Published

3 years ago

July 23, 2020

INSTORE Staff

The owner of J&M Jewelers in Washington Township, MI, decided to call it quits amid the COVID-19 pandemic.

But instead of holding a going-out-of-business sale, Johnny Perri buried his inventory all over Michigan, USA Today reports. He and his fianceé, Amy, also hid “thousands upon thousands” of precious metals and antiques.

“Although I enjoyed being in business for myself and have been blessed serving our wonderful customers, I’ve discovered that I was never truly happy,” Perri wrote on his “Treasure Quest” website.

The total value of the items is about $1 million. The location of each item is marked by an “X” and a GPS tracker, according to USA Today.

Tickets for the first quest, set for Aug. 1 in Oakland County with $4,200 in treasure at stake, have already sold out. Some tickets are still available for other dates and locations.

Watch the video:

click to Comment(Comment)

Up Next

Upstate NY Diamond Dealer Accused in $200,000 Fraud Case

Don't Miss

David Yurman Lays Off 98 Workers in New York

Why This Jeweler Chose Wilkerson

Mark Lauer is the owner of Mark Michael Diamond Designs, the Minnesota-based jewelry gallery known for exceptional and uniquely designed diamond jewelry. Though he loved creating the beautiful jewelry his business was known for, retirement was an exciting alternative to the 60+ hours a week he’d spent building it up. He called Wilkerson to help with a retirement sale. “I did talk to two other companies, but I just didn’t feel they offered the same services that Wilkerson did,” he says. “I knew Wilkerson had the expertise to follow through and give me the service and results that I wanted. They’re the number one rock stars in this industry.”