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The Best-Laid Plans of Mice and Salarymen

This jeweler learned the hard way: Don’t bank on your customer’s bonus.




The Best-Laid Plans of Mice and Salarymen

Sold a yellow gold 25.00 TCW CZ tennis bracelet. Customer’s plan was to replace the fake stones with real diamonds after he got his Christmas bonus. He said, ‘So do not tell my wife they’re not real diamonds!’ Well, he never got his bonus. The fake diamonds kept falling out of the mounting and my customer’s wife got mad at me. — Barry Fixler, Barry’s Estate Jewelry, Bardonia, NY

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When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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