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A Wider Circle, A Podcast to Watch and More News for December

Plus, a pioneering force in direct response consumer marketing campaigns for jewelry retailers, has launched their new product, OnSite.

Published

2 days ago

December 4, 2023

INSTORE Staff Instore December 2023 Issue

A Wider Circle

The Jewelers Circle has launched a new direct-to-consumer platform! The first international e-retail portal dedicated to vintage and rare jewelry, The Jewelers Circle is powered by a growing global network of passionate experts. It’s an opportunity for leading vintage dealers from around the world to share their rare treasures with a global audience. jewelerscircle.com

Eyes on Your Site

DDK Marketing, a pioneering force in direct response consumer marketing campaigns for jewelry retailers, has launched their new product, OnSite. OnSite is patented marketing technology designed to capture the attention of consumers searching for jewelry. Some retailers already using OnSite are reporting at least a 5X return on investment, more cost effective than Google Pay-Per-Click advertising. themveye.com

Diamond-Worthy Education

The Natural Diamond Council’s Education Program for retailers and jewelry professionals is designed to designed to accelerate natural diamond knowledge beyond the 4 C’s and convert sales. Catering to both veterans and newcomers, the program offers interactive learning with infographics, downloadable social media assets, articles, industry research, curated workshops, certificates of completion, and more. naturaldiamonds.com

A Podcast to Watch

The Accutron Show has announced a new co-host for the popular podcast’s fourth season. Multi-disciplinary artist, celebrity photographer, filmmaker, TEDx speaker, and social justice advocate Indrani Pal-Chaudhuri will join current host, writer and editor David Graver for another chapter of conversation about American consumer culture with an outstanding lineup of influential guests. accutronwatch.com

Ethical Assistance

Ethical Metalsmiths’ Responsible Sourcing Committee is making their Gemstone Supplier Conversations Guide available to the public! The resource provides starting points for industry professionals to use to assess the ethical positioning of suppliers and players they interact with in the mining, metal, and gemstone industries. Find it on the EM website under “Resources.” ethicalmetalsmiths.org

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”