Tanishq (Bangalore), a major jewelry retailer based in India, is continuing its expansion into the U.S. with the debut of two retail stores in Houston and Frisco, Texas. Those openings follow the brand’s initial foray into the U.S., a flagship store that opened early this year in Iselin, N.J.
“Tanishq is a rich story that spans almost 30 years and the name was crafted in conjunction of two words. In Sanskrit, Tan – means body, and Nishq, meaning gold ornament, and when combined came to signify an ornament that adds to the beauty and elegance of women,” CEO Kuruvilla Markose said in a news release.
The Frisco store spans over 5000 square feet, while the Houston locale has 3800 square feet. Both offer more than 2,000 designs in 18 and 22 karat-gold and diamond jewelry, as well as solitaires and colored stones.
With these new locations, Tanishq said it is meeting the Indian-American community where it lives, as Texas has the country’s second-largest population, with over 450,000 such residents. Most of that population is located in the state’s large metropolitan cities, such as Houston and Dallas-Fort-Worth (30 miles away from the new Frisco store).
“The Indian audience is spread across the United States and as we expand in effort to catering to their diverse preferences, bringing a wide range of exquisite jewelry for any occasion,” says Business Head of Jewelry Amrit Pal Singh.
Tanishq is a unit of India’s multinational conglomerate, the Tata Group, and currently has about 400 stores in its home country.