Brainstorms

Raise the Stakes With Your Post-Christmas Clearance Sale

Once the clock strikes 12 on Christmas Eve, the race is on to move any seasonal or other time-sensitive merchandise as quickly as possible. To help you, consider a “Gambler’s Sale.” The idea is that you increase the discounts every day, while making clear you have only a limited number of each piece. Your customer base then gambles on how long they should wait before they pounce to claim the item.

INSTORE Staff

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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INSTORE Staff

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