Brainstorms

Here’s How to Create Your Own Shortcuts

NFC tags allow you to automate a huge number of tasks.

Published

3 months ago

September 26, 2023

INSTORE Staff Instore October 2023 Issue

NFC tags are small stickers that store data, allowing you to automate daily routines with a smartphone. With a quick tap, a staff member, for example, could trigger a checklist for doing your closing down procedure, or you could use an NFC tag to direct a customer to a social media page or reviews about a product or service. You could set one to turn on your store’s Wi-Fi and launch your music app when you arrive at work, or prompt everyone to mute their phones at the start of a meeting. The tasks are easy to set through iPhone’s Shortcuts app (or an app like NFC Tools for Android), and at 30 to 40 cents apiece, cheap enough that you can experiment wildly. And if you come up with a neat use for a jeweler, let us know!

Why This Jeweler Chose Wilkerson

Mark Lauer is the owner of Mark Michael Diamond Designs, the Minnesota-based jewelry gallery known for exceptional and uniquely designed diamond jewelry. Though he loved creating the beautiful jewelry his business was known for, retirement was an exciting alternative to the 60+ hours a week he’d spent building it up. He called Wilkerson to help with a retirement sale. “I did talk to two other companies, but I just didn’t feel they offered the same services that Wilkerson did,” he says. “I knew Wilkerson had the expertise to follow through and give me the service and results that I wanted. They’re the number one rock stars in this industry.”