A Wider Circle
The Jewelers Circle has launched a new direct-to-consumer platform! The first international e-retail portal dedicated to vintage and rare jewelry, The Jewelers Circle is powered by a growing global network of passionate experts. It’s an opportunity for leading vintage dealers from around the world to share their rare treasures with a global audience. jewelerscircle.com
Eyes on Your Site
DDK Marketing, a pioneering force in direct response consumer marketing campaigns for jewelry retailers, has launched their new product, OnSite. OnSite is patented marketing technology designed to capture the attention of consumers searching for jewelry. Some retailers already using OnSite are reporting at least a 5X return on investment, more cost effective than Google Pay-Per-Click advertising. themveye.com
Diamond-Worthy Education
The Natural Diamond Council’s Education Program for retailers and jewelry professionals is designed to designed to accelerate natural diamond knowledge beyond the 4 C’s and convert sales. Catering to both veterans and newcomers, the program offers interactive learning with infographics, downloadable social media assets, articles, industry research, curated workshops, certificates of completion, and more. naturaldiamonds.com
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A Podcast to Watch
The Accutron Show has announced a new co-host for the popular podcast’s fourth season. Multi-disciplinary artist, celebrity photographer, filmmaker, TEDx speaker, and social justice advocate Indrani Pal-Chaudhuri will join current host, writer and editor David Graver for another chapter of conversation about American consumer culture with an outstanding lineup of influential guests. accutronwatch.com
Ethical Assistance
Ethical Metalsmiths’ Responsible Sourcing Committee is making their Gemstone Supplier Conversations Guide available to the public! The resource provides starting points for industry professionals to use to assess the ethical positioning of suppliers and players they interact with in the mining, metal, and gemstone industries. Find it on the EM website under “Resources.” ethicalmetalsmiths.org