THIS MONTH’S QUESTION: HAVE YOU EVER HAD YOUR STORE MYSTERY SHOPPED? Yes: 28% We received great feedback we could use for improvement. Sometime you don’t see...
This month’s question: Does your store have any physical features that are specifically designed to appeal to younger jewelry buyers such as millennials? Yes: 39% We have...
THIS MONTH’S QUESTION: DO YOU COOPERATE WITH OTHER JEWELERS IN YOUR LOCAL MARKET? Yes: 53% If we don’t have it or carry it in stock, we...
Yes: 75% I take a walk around our (leased) building then sit at my bench and do two repairs: the first being the most difficult (or...
Yes: 64% A pretty strict code. Four colors: white, cream, black or gray. Dresses/skirts knee length. Store-approved red can be added in and only nude/natural, clear...
Yes: 38% The only metric we really use is demographics/location for incoming traffic. We cross reference it with more precise databases that allow us to specifically...
<!– DO YOU OR DON’ T YOU DO YOU ACTIVELY MARKET WEDDING JEWELRY TO THE LGBT COMMUNITY? –> Yes, I Do ➤ After 12 months, items...
Yes, I Do 26% I advertise on several LGBT websites and have had great results from doing so. I have received a few calls to advertise...
Yes, I Do 26% ➤ I advertise on several LGBT websites and have had great results from doing so. I have received a few calls to...
Yes, I Do ➤ We ask them to rate us on Yelp, Google and Facebook. — Kim Thu Nguyen, Unique Jewels, Webster, TX ➤ We call...
Yes, I Do ➤ We give our corporate partners discounts for service anniversaries and birthdays. — Christi Weaver, The Polished Edge, Liberty, MO ➤ It helps...
Yes, I Do ➤ I use checklists when buying so I know what I need and don’t need. — Gayle Chinn, Chinn Jewelry, Royal Oak, MI...
Yes, I Do ➤ We used Marsden Brothers for our moving sale. We would highly recommend using a professional. We learned techniques and strategies that we...
Yes, I Do ➤ Along with special events outside our store we provide known customers with a Professional Concierge Jewelry Service. When we leave our store...
Yes, I Do ➤ Chamber events, young professionals group and nonprofit events. It’s important to show you are supporting other ventures, especially in a smaller town....
YES, I HAVE ➤ We attend a local bridal fair to show goods and invite brides to a special show, with discounts, at our store two...
Yes, I DO ➤ We cross-promote with all of the other businesses in our center The best pairings have been with the dog groomer and hair...
Only a quarter of you do this.
Yes, WE HAVE ➤ We include a customer appreciation card worth a certain dollar amount in our thank-you notes. — Brett Whitaker, Robison Jewelry, Fernandina Beach,...
Yes, WE HAVE ➤ We send the diamonds to Schumacher Diamond Cutters in Bismark, ND. They are quick and their re-cutting and repair service is exceptional....
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