(PRESS RELEASE) VALENZA, ITALY — PICCHIOTTI, the Valenza based Italian high jewelry brand, announced the launch of its new Xpandable Cocktail Collection, featuring a wide variety of cocktail ring designs with the brand’s signature superlative gemstones. The Xpandable cocktail rings rely on the patented technology* that allows the rings to expand and contract, making them comfortable to wear on any finger with no ring sizing required. Priced between $10,000 – $370,000, each ring can expand up to 2.5 U.S. sizes, slipping easily over the knuckle. In addition, new PICCHIOTTI Masterpieces cocktail rings highlight the beauty of precious gemstones (rubies, sapphires, emeralds, and diamonds) in stunning statement pieces, each hand-crafted in Italy, priced from $150,000 up.
“Cocktail rings have again become a symbol of female empowerment, much like they were in the roaring ‘20s when they emerged during the Prohibition Era as a female self-purchase phenomenon,” says Maria Carola Picchiotti, marketing director of PICCHIOTTI. “The new Xpandable and Masterpieces cocktail rings make glorious gifts, but more importantly, they offer women fun, colorful ways to express their style with luxury, comfort, and ease.”
The PICCHIOTTI Xpandable line has been successfully bringing comfort and ease to luxury jewelry consumers for over seven years now, enhancing the daily lives of women around the world. The new cocktail rings are engineered for durability and comfortable wear. The rings feature a colorful gem center, often haloed with precisely re-cut baguette diamonds – another signature element of PICCHIOTTI style. They can also be worn seamlessly with luxury watches or bridal rings and wedding bands. The distinctive new designs are contemporary and fun, while continuing to honor the classic tradition of this internationally esteemed and refined fine jewelry house.
To view the collections, visit the Xpandable Cocktail Rings page or the Masterpieces page of the PICCHIOTTI.com website.
* patent on specific designs
About PICCHIOTTI
Founded in 1967 by Giuseppe Picchiotti, the PICCHIOTTI brand has been hand-crafting luxury fine jewelry in the heart of Valenza, Italy for over 50 years. Today the family name is known throughout the world as the pinnacle of quality, design, and craftsmanship, especially for colored gemstone jewelry. Every piece of PICCHIOTTI jewelry is created in-house with keen attention to detail and the personal supervision of Mr. Picchiotti himself. Traditional designs, inspired by classical art / architecture and sensitivity towards the needs of their clients, enable PICCHIOTTI to offer jewels that appeal to the consumer, the connoisseur, and the collector, who describe them as “timeless”.… heirlooms to be passed on to a favorite daughter or niece, for generations to come.
