In 2018, Debbie Klein, owner of Art + Soul in Boulder, CO, decided to downsize her store from 3,300 to 1,400 square feet after she found an ideal location, a former skateboard shop available for lease. “It was everything I had been looking for but had never looked for,” Klein says. Her new location won a second-place award in INSTORE’s 2020 America’s Coolest Stores contest.