Thollot Diamonds & Fine Jewelry of Thornton, CO, owned by Troy and Joy Thollot, won second place in the “big cool” division of 2020 America’s Coolest Stores contest. The $1.2 million renovation of their 4,900-square-foot showroom in 2019 was inspired by the tagline “Raise the Bar.” Raise the bar refers to the couple’s career-long effort to strive for excellence, but also applies to the theme of the store’s interior design, which includes a “Pour Your Heart Into It” jewelry casting bar, a custom design jewelry bar, a jewelry repair bar and an actual Colorado-style bar for celebrations. They call the shopping experience the Thollot Bar Hop.