Article by Barbara Palumbo
The last couple of weeks have been busy for many of the world’s watch brands, both big and small. The industry saw its first Swiss in-person event for 2020 – Geneva Watch Days – which took place Aug. 26-29. And while many non-European retailers and watch enthusiasts could only view the latest novelties virtually, the event still gave the industry a feeling of normalcy and togetherness.
But Geneva Watch Days’ 17 exhibiting brands weren’t the only companies releasing late-summer collections to the horological universe. Major players such as Rolex blew up the internet on Sept. 1 with their latest editions for 2020, and they weren’t the only ones making waves.
Here are 15 wow-inducing wristwatches proving that even during a pandemic, time refuses to stand still.