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Versace Debuts SoHo Boutique

Italian luxury brand also has its eye on a new Uptown New York location.

Published

2 years ago

July 27, 2021

INSTORE Staff

Courtesy of Versace

Italian luxury fashion brand Versace (Milan) is scouting locations for a new Uptown New York location to replace its Fifth Avenue store that closed in February, reports WWD. Versace recently opened a 3000-square-foot store on Green Street in SoHo

“I’m so excited to bring Versace back to SoHo. NYC and its downtown attitude has been such an important part of the brand and such a big source of inspiration for me,” said chief creative officer Donatella Versace.

The SoHo space features marble floors with the brand’s signature Greca pattern and Medusa-shaped sculptures. A series of black-and-white images by photographer Ethan James Green featuring models posing on downtown streets were commissioned to celebrate the opening.

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