GN Diamond Presents: Selling Diamonds Through a Pandemic–Part II

Published

4 years ago

May 2, 2020

GN Diamond Presents: Selling Diamonds Through a Pandemic–Part II

With so many stores still experiencing mandated closures, jewelers and manufacturers are learning new ways to sell. From Zoom sales calls to expanded clienteling efforts, there are many ways to stay in touch with customers–and polish your online selling techniques. In this hour-long webinar, Asaf Herskovitz of GN Diamond and Shane Decker of the Ex-Sell-Ence Academy discuss what it’s like to sell diamonds during a pandemic–and how to get ready to sell when your store reopens.

Why This Jeweler Chose Wilkerson

Mark Lauer is the owner of Mark Michael Diamond Designs, the Minnesota-based jewelry gallery known for exceptional and uniquely designed diamond jewelry. Though he loved creating the beautiful jewelry his business was known for, retirement was an exciting alternative to the 60+ hours a week he’d spent building it up. He called Wilkerson to help with a retirement sale. “I did talk to two other companies, but I just didn’t feel they offered the same services that Wilkerson did,” he says. “I knew Wilkerson had the expertise to follow through and give me the service and results that I wanted. They’re the number one rock stars in this industry.”