By the first week of December, if your store’s diamond sales aren’t where you’d like them to be, it’s time to learn some tried-and-true tactics that will boost your diamond sales as the year ends. In this webinar, GN Diamond’s Asaf Herskovitz and sales trainer Shane Decker, talk about what it takes to finish the year strong including how to stock, display and sell the perfect diamond jewelry for last-minute gifts, how to increase your average clerk ticket with diamond add-on sales and how to use advertising and social media to turn casual shoppers into enthusiastic buyers