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GN Diamond Presents: How to Double Your December Diamond Sales




By the first week of December, if your store’s diamond sales aren’t where you’d like them to be, it’s time to learn some tried-and-true tactics that will boost your diamond sales as the year ends. In this webinar, GN Diamond’s Asaf Herskovitz and sales trainer Shane Decker, talk about what it takes to finish the year strong including how to stock, display and sell the perfect diamond jewelry for last-minute gifts, how to increase your average clerk ticket with diamond add-on sales and how to use advertising and social media to turn casual shoppers into enthusiastic buyers



Why This Jeweler Chose Wilkerson

Mark Lauer is the owner of Mark Michael Diamond Designs, the Minnesota-based jewelry gallery known for exceptional and uniquely designed diamond jewelry. Though he loved creating the beautiful jewelry his business was known for, retirement was an exciting alternative to the 60+ hours a week he’d spent building it up. He called Wilkerson to help with a retirement sale. “I did talk to two other companies, but I just didn’t feel they offered the same services that Wilkerson did,” he says. “I knew Wilkerson had the expertise to follow through and give me the service and results that I wanted. They’re the number one rock stars in this industry.”

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