$100,000 wedding contest builds brand awareness at Ben Bridge Jewelers.
THE IDEA Drone Delivery Ever since Tony D’Ortenzio, co-owner of Distinctive Gold Jewelry in Frankfort, IL, learned about the possibility of drone home delivery, he dreamed...
WHEN TROY THOLLOT OF Thollot Diamonds & Fine Jewelry in Thornton, CO, first noticed the email from ABC in his inbox, he thought it was spam....
EVER WONDERED WHAT YOUR customers really want to wear? Or what kind of advertising, exactly, would grab their attention? Philip Bosen, director of Von Bargen’s, wondered...
VALENTINE’S DAY ENGAGEMENTS are a welcome tradition for jewelers, of course, that can bring a flurry of post-December sales. At Albert’s Diamond Jewelers, a family-owned company...
Richmond, VA, jewelers band together to help the community.
ASHEVILLE, NC, HAS AN aesthetic that emphasizes hand-made, artisan goods, whether the goods in question are craft beer or fine jewelry. Being in the jewelry business,...
AT HAIG’S OF ROCHESTER, Paul Haig likes to think out of the box when choosing themes for store events. So for his store’s 41st anniversary in...
WITH MORE THAN 130 years in the same building on Bowling Green, KY’s historic square, Morris Jewelry has a rich heritage. Jim and Samantha Steen, who...
COLTON AND MORGAN BARTEL attended an event at a bookstore last summer with London, their 1-year-old son, that was touted as a “Meet & Greet with...
Cathy Calhoun knows how to throw a party.
THE IDEA Borsheims Fine Jewelry and Gifts in Omaha, NE, opened its Borsheims Boutique on Nov. 15, 2013, at the newly revamped Nebraska Crossing Outlets, a...
A captivating ad campaign merges with a charitable initiative.
OK, THE FOOD FOR the party didn’t show up. Regardless, almost a dozen jewelry designers and plenty of great prizes combined with hundreds of happy customers...
WITH 40 YEARS OF experience in the retail jewelry industry, Jim Adair, owner of Adair Jewelers in Missoula, MT, understands the value of building long-standing customer...
Customers mine their own gems (and drink lots of wine).
RANDY HUDSON, PRESIDENT and founder of Randy’s Jewelry, in O’Fallon, MO, has something to show you, whether or not you’re in the market for jewelry. In...
The store donates an average of 150 of the 1-inch, sterling silver memorial badge pendants a year.
THE IDEA From time to time, Stephenie Bjorkman had considered hosting a marriage vow-renewal ceremony in her store, Sami Fine Jewelry, for Valentine’s Day, but hadn’t...
MARK FLYNN, OWNER of Criterion Diamonds in Hiram, GA, decided just days before Black Friday that he’d get a jump-start on 2012 Christmas traffic by giving...
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