Social Media Sensation

Affordable Engagement Rings TikTok Video Goes Viral for Retailer

This Mississippi jeweler generated millions of TikTok views with a shortlist of inexpensive diamond rings.

Published

2 months ago

October 8, 2023

INSTORE Staff Instore October 2023 Issue

With the help of a new in-house marketing director, Juniker Jewelry in Madison County, MS, came up with a “cute idea,” asking followers of their TikTok channel to choose among six reasonably priced engagement rings. The video, titled “sweet engagement rings under $2,000!”, attracted more than a million views. Shortly after, Juniker followed up with a similar video captioned “engagement rings under 4k. Which one do you want on ur finger?” It attracted 1.4 million views. “We went viral overnight,” noted owner John Ravenstein, adding “Ladies love diamonds, no matter the age.”

@junikerjewelryco 🤌🏻engagement rings under 4k🤌🏻which one do you want on ur finger?? #engagement #bridal #wedding #ring #oval #goldband #engaged #diamonds ♬ yeah hot people use this sound – cxaluv

Why This Jeweler Chose Wilkerson

Mark Lauer is the owner of Mark Michael Diamond Designs, the Minnesota-based jewelry gallery known for exceptional and uniquely designed diamond jewelry. Though he loved creating the beautiful jewelry his business was known for, retirement was an exciting alternative to the 60+ hours a week he’d spent building it up. He called Wilkerson to help with a retirement sale. “I did talk to two other companies, but I just didn’t feel they offered the same services that Wilkerson did,” he says. “I knew Wilkerson had the expertise to follow through and give me the service and results that I wanted. They’re the number one rock stars in this industry.”