True Tales

Humor: One Jeweler’s Great Service is Another’s … Waste of Time

Home delivery of a $35 order just wasn’t worth it.

Published

11 months ago

February 2, 2023

INSTORE Staff Instore February 2023 Issue

WITH ALL THE COVID issues, we offered curbside service and delivery. Along comes a young mother who wants small hoops or studs that won’t come out of her 1-year-old’s ears. After being shocked that what she wants costs $500, she settles on a pair of sleepers for $35. Then asks us if we can deliver them to her home for free. I am sure some jewelers would say that is what great customer service is about, but I would humbly disagree and say that is how time is wasted. The offer was made to mail the item or arrange a delivery service … at a cost. — David B., Calgary, AB

Why This Jeweler Chose Wilkerson

Mark Lauer is the owner of Mark Michael Diamond Designs, the Minnesota-based jewelry gallery known for exceptional and uniquely designed diamond jewelry. Though he loved creating the beautiful jewelry his business was known for, retirement was an exciting alternative to the 60+ hours a week he’d spent building it up. He called Wilkerson to help with a retirement sale. “I did talk to two other companies, but I just didn’t feel they offered the same services that Wilkerson did,” he says. “I knew Wilkerson had the expertise to follow through and give me the service and results that I wanted. They’re the number one rock stars in this industry.”