True Tales

Humor: This Customer Wanted to Know Where He Could Find a Better Ring

The jeweler was at a loss for words.

Published

2 years ago

April 8, 2022

INSTORE Staff Instore April 2022 Issue

“I had repaired (for the third time) a really poor-quality engagement ring for a young man (he had purchased it at Walmart), and I advised him that he should consider a better made ring for longevity. He agreed and asked if I could recommend a good place to get one. We were standing in front of my bridal section at the time. I looked at my showcases and back at him and replied, ‘No.’ He thanked me and left. I’m not sure why I feel like I dodged a bullet on that one.” — Rick Sanders, Sanders Jewelers, Gainesville, FL

Related Topics: Featured jewelry stores in Florida

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Why This Jeweler Chose Wilkerson

Mark Lauer is the owner of Mark Michael Diamond Designs, the Minnesota-based jewelry gallery known for exceptional and uniquely designed diamond jewelry. Though he loved creating the beautiful jewelry his business was known for, retirement was an exciting alternative to the 60+ hours a week he’d spent building it up. He called Wilkerson to help with a retirement sale. “I did talk to two other companies, but I just didn’t feel they offered the same services that Wilkerson did,” he says. “I knew Wilkerson had the expertise to follow through and give me the service and results that I wanted. They’re the number one rock stars in this industry.”