Gene the Jeweler

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Made to Last

Published

1 year ago

November 27, 2022

Jimmy DeGroot

IT’S BEEN quite some time since we heard from Gene the Jeweler, the protagonist from Jimmy DeGroot’s satirical video series.

In the latest episode, we catch up with what’s been going on in Gene’s store, including an improved space and some personnel changes.

And we learn that the circumstances of one employee’s departure may not be what they seem.

Watch the video:

Why This Jeweler Chose Wilkerson

Mark Lauer is the owner of Mark Michael Diamond Designs, the Minnesota-based jewelry gallery known for exceptional and uniquely designed diamond jewelry. Though he loved creating the beautiful jewelry his business was known for, retirement was an exciting alternative to the 60+ hours a week he’d spent building it up. He called Wilkerson to help with a retirement sale. “I did talk to two other companies, but I just didn’t feel they offered the same services that Wilkerson did,” he says. “I knew Wilkerson had the expertise to follow through and give me the service and results that I wanted. They’re the number one rock stars in this industry.”