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Video: Gene the Jeweler Explains How to Fire People

Ever tried being passive-aggressive for years on end and hoping the person quits?

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IN THIS EPISODE of Jimmy DeGroot’s satirical Gene the Jeweler series, Gene talks about how to fire people when necessary.

He admits that confrontation is not his strong suit. It’s actually not a skill set he has at all.

Maybe being passive-aggressive for years on end will work?

Watch the video:


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Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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Why This Jeweler Chose Wilkerson

Mark Lauer is the owner of Mark Michael Diamond Designs, the Minnesota-based jewelry gallery known for exceptional and uniquely designed diamond jewelry. Though he loved creating the beautiful jewelry his business was known for, retirement was an exciting alternative to the 60+ hours a week he’d spent building it up. He called Wilkerson to help with a retirement sale. “I did talk to two other companies, but I just didn’t feel they offered the same services that Wilkerson did,” he says. “I knew Wilkerson had the expertise to follow through and give me the service and results that I wanted. They’re the number one rock stars in this industry.”

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