Customer Types

4 Sweet, Meaningful Styles for the Sentimental Jewelry Buyer

The more personal the jewelry, the more she adores it.

Published

7 years ago

May 22, 2017

Liz Kantner Instore June 2017 Issue

THE SWEET SENTIMENTALIST collects pieces that represent experiences or remind her of a loved one. For her, jewelry is very personal and fine jewelry is an investment, so there is a deeper meaning behind each purchase. Subtle symbolism has been a part of jewelry design for hundreds of years, and it remains relevant today for anyone who has someone, some place or something to remember.

4 Sweet, Meaningful Styles for the Sentimental Jewelry Buyer

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Liz Kantner

Liz Kantner is an independent jewelry consultant. Visit her website at lizkantner.com.

Why This Jeweler Chose Wilkerson

Mark Lauer is the owner of Mark Michael Diamond Designs, the Minnesota-based jewelry gallery known for exceptional and uniquely designed diamond jewelry. Though he loved creating the beautiful jewelry his business was known for, retirement was an exciting alternative to the 60+ hours a week he’d spent building it up. He called Wilkerson to help with a retirement sale. “I did talk to two other companies, but I just didn’t feel they offered the same services that Wilkerson did,” he says. “I knew Wilkerson had the expertise to follow through and give me the service and results that I wanted. They’re the number one rock stars in this industry.”