Expanding your store can be the best decision you ever make, says David Geller. But don't bite off more than you can ... pay for.
Getting your jeweler on a commission plan makes sense, writes David Geller ... if you make it profitable for both parties.
When customers raise objections, they’re really giving you clues on how to close the sale.
Is your bench is lifting its fair share of your store's weight? David Geller shows you how to run the numbers.
With these handy tools in your selling arsenal, you will be able to close any customer.
Almost everybody who comes into your store is there to buy. And they will … if only you let them.
David Geller says jewelers too often look only at the short term when determining the success of an advertising campaign.
That line you bought that never sells ... but generates lots of special orders? Here's how to turn a profit on it.
Hate doing repairs? We understand. But David Geller says they're a great service to offer ... unless you hate making money.
Knowing which you are can determine how much you close.
Having too much inventory in like throwing away money. David Geller helps you figure out how much is too much.
It’s easy to blow a sale when the customer asks you, ‘What does it cost?’ Here's how to respond.
Technical information can help you make sales. But be very careful not to go overboard.
Looking to have a better 2003? David Geller's got a list of New Year's resolutions that all jewelers should think about.
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