Calendar

Dates to Celebrate Mothers-in-Law, Mad Hatters and More in October

Did someone say Oktober? That must mean beer, burgers and German design.

Published

4 months ago

August 17, 2023

INSTORE Staff Instore September 2023 Issue

1 Achtung! It’s German-American Heritage Month. No country has provided more to America in terms of people (largest ancestry base) or had a bigger impact on the fields of food (hamburgers), good times (beer) and arguably design. Strike up the polka band: It’s time for an Oktoberfest trunk show. (Meissen, Atelier Zobel, Thomas Sabo, Niessing, Hellmuth …there’s also no shortage of awesome German jewelry!)

6 Put on your crazy marketing hat, and ask your social media followers: “Have I gone mad?” It’s National Mad Hatter Day. Great for announcing a sale.

28 Behind every successful man stands a devoted wife … and a surprised mother-in-law. Urge the men on your email list to double that surprise on Mothers-In Law’s Day with a small token of appreciation for all their babysitting and “understanding.”

31 Break out the (marketing) tricks. Break out the treats. Halloween is here! Encourage your staff to dress up and post the photos. Halloween is a good low-key date to kick off your holiday season campaign.

Why This Jeweler Chose Wilkerson

Mark Lauer is the owner of Mark Michael Diamond Designs, the Minnesota-based jewelry gallery known for exceptional and uniquely designed diamond jewelry. Though he loved creating the beautiful jewelry his business was known for, retirement was an exciting alternative to the 60+ hours a week he’d spent building it up. He called Wilkerson to help with a retirement sale. “I did talk to two other companies, but I just didn’t feel they offered the same services that Wilkerson did,” he says. “I knew Wilkerson had the expertise to follow through and give me the service and results that I wanted. They’re the number one rock stars in this industry.”