Calendar

National Girlfriend Day, National Dog Day and More Dates to Celebrate Friendship and Loyalty in July

And for those arguing couples, Kiss and Make Up Day.

Published

6 months ago

June 28, 2023

INSTORE Staff Instore July 2023 Issue

1 Ahead of National Girlfriend Day, put together an assortment of gift ideas that will cover everything from women looking for a small token to show appreciation for their besties to guys looking for something to add excitement to their relationship.

25 If you’re like most jewelers, your job is twofold: part merchant, part marriage counselor. Today is a day when you can use the latter to benefit the former: It’s called Kiss And Make Up Day. Give those arguing couples a chance to bury the hatchet with a special gift from your store.

26 If you don’t normally allow dogs in the store (your bad purchases aside), make an exception today on National Dog Day. Invite owners to bring in their best friends, hold a dog fashion show and raise money for the local animal shelter.

27 Given that you are also in the old carbon extraction business, you’re more or less obliged to mark National Petroleum Day. Do your bit for energy security by organizing a carpool among neighboring retailers to get staff to work.

Why This Jeweler Chose Wilkerson

Mark Lauer is the owner of Mark Michael Diamond Designs, the Minnesota-based jewelry gallery known for exceptional and uniquely designed diamond jewelry. Though he loved creating the beautiful jewelry his business was known for, retirement was an exciting alternative to the 60+ hours a week he’d spent building it up. He called Wilkerson to help with a retirement sale. “I did talk to two other companies, but I just didn’t feel they offered the same services that Wilkerson did,” he says. “I knew Wilkerson had the expertise to follow through and give me the service and results that I wanted. They’re the number one rock stars in this industry.”