Instant Tradition Don’t like the idea of a Christmas tree being cut down every year to support your seasonal decorations? Plant your own. Don’t have the...
Customer Preservation Nothing quite says the personal touch like home cooking. Valerie Jean Fairchild, owner of Fairchild and Co. in Santa Fe, NM, stays in touch...
LEISURE, IN ITS modern form, is defined in contrast to work. It is something we do away from the workplace and it is essentially available only...
Are Your KPIs Helping or Hurting? It’s pretty much impossible to manage a business without key performance indicators (KPIs). You need do to be sure, however,...
Cry Freedom Rings Ever had a recently divorced customer come in with her ring and ask, What can you do with this? Karen Hollis of K....
Forget about waiting for inspiration to get the difficult stuff finished.
The 12-Inch Powder Rule You’re in Vail, it’s a crisp winter morning, a foot of fine powder awaits on the slopes … who would want to...
Presentation is Everything If you sell goods online, it pays to invest a few extra dollars in your packaging and boxes, says Deric Metzger, of DeMer...
Good Things in a Jar Forget grandiose New Year’s resolutions. Instead, take one small step to a more fulfilling, positive and memorable life with a “Good...
The 30/5 Rule At the typical jeweler, VIP customers account for 30 percent of sales while making up just 5 percent of the client base (INSTORE...
In-Store Yoga The holidays inevitably mean long, posture-busting hours in the store. Spectrum Art & Jewelry in Wilmington, NC, responds to the challenge by turning the...
SALES FLOORYour Home as a Fortress The spate of home invasions targeting jewelers last year highlighted the domestic threat to people in the industry. If someone...
SALES FLOOR The Safe Option Got a clueless guy looking to buy a gift for a girl he doesn’t know that well? Suggest a bracelet or...
MARKETING Mingle Digitally Supermarket News reported recently on wine departments doing dinners and other educational events via Skype with wellknown vintners and chefs. So, the next...
managementPlan Ahead For Your Online Hereafter The idea of living on in perpetuity in digital form has some appeal, but it’s actually a headache for your...
MARKETINGGuest Services Hotels are a great source of potential customers. Whether guests are honeymooners, corporate warriors thinking of their wives back home or couples on vacation,...
GENERALService for Servicemen Here’s another example of the gold that can be sifted from Google Analytics data. H.L. Gross & Bro. Jewelers of Garden City, NY,...
Think Fast Read but a few pages of Daniel Kahneman’s Thinking, Fast and Slow and you’ll start to question a lot of the decisions you’ve made...
MARKETINGGown Display Here’s a great way to frame a new collection of wedding rings, whether for your website, Facebook page or a Pinterest board — in...
MARKETINGHeads I Win, Tails I Win Pre-season training for football will start soon at high schools around the country. Get down to the coach’s office to...
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