Sponsored Content - INSTOREMAG.COM https://instoremag.com/sponsored-content/ News and advice for American jewelry store owners Fri, 15 Dec 2023 05:32:59 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 CrownRing Makes A Perfect Fit https://instoremag.com/crownring-makes-a-perfect-fit/ https://instoremag.com/crownring-makes-a-perfect-fit/#respond Fri, 15 Dec 2023 05:00:06 +0000 https://instoremag.com/?p=102662 CrownRing Makes A Perfect Fit CrownRing Bridal House Acquires M-Fit and My Caroline Collections from Merit Diamond CrownRing Bridal House proudly announces the acquisition of M-Fit and My Caroline collections from Merit Diamond, effective as of January 1st, 2024. This significant move solidifies CrownRing’s position as a leading force in the jewelry industry. This strategic acquisition […]

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CrownRing Makes A Perfect Fit

CrownRing Bridal House Acquires M-Fit and My Caroline Collections from Merit Diamond

CrownRing Bridal House proudly announces the acquisition of M-Fit and My Caroline collections from Merit Diamond, effective as of January 1st, 2024. This significant move solidifies CrownRing’s position as a leading force in the jewelry industry. This strategic acquisition represents CrownRing Bridal House’s commitment to delivering unparalleled quality and innovation to its customers, as well as expanding its reach in the North American market.

M-Fit and My Caroline are renowned for their innovative designs and reputation as the most comfortable fit. The patented interior ensures minimal pressure points, allowing the skin to breathe freely, setting these collections apart in terms of both design and functionality.

“We are thrilled to welcome M-Fit and My Caroline to the family,” said owners of the CrownRing Bridal House. “Their exceptional craftsmanship and unique design philosophy, particularly the unmatched comfort fit offered by their patented designs, perfectly align with our commitment to excellence. We are excited to continue the legacy of these brands and further enhance their presence in the market through our expertise and state-of-the-art production facilities.”

CrownRing Bridal House’s state-of-the-art facility will now oversee the production of M-Fit and My Caroline collections, ensuring that the superior quality standards synonymous with the CrownRing brand are maintained and upheld.

The M-Fit’s patented interior is designed to minimize pressure points, allowing the wearer’s skin to breathe freely.

The dedicated team at CrownRing Bridal House is enthusiastic about leveraging their marketing, merchandising, and sales expertise to amplify the presence of M-Fit and My Caroline in the industry. New programs are already in development to support and empower retailers in maximizing the potential of these unique products.

For any inquiries related to the M-Fit and My Caroline collections, please contact the sales team at sales@crownring.com.

About CrownRing Bridal House:
CrownRing Bridal House is a leading manufacturer of exquisitely crafted jewelry, renowned for its commitment to quality, innovation, and customer satisfaction. With a rich history spanning over two decades, CrownRing Bridal House continues to redefine luxury in the jewelry industry.

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Why This Jeweler Chose Wilkerson https://instoremag.com/why-this-jeweler-chose-wilkerson/ https://instoremag.com/why-this-jeweler-chose-wilkerson/#respond Wed, 13 Dec 2023 02:21:00 +0000 https://instoremag.com/?p=102736 Wilkerson Testimonials | Mark Michael Diamond Designs Why This Jeweler Chose Wilkerson Mark Lauer is the owner of Mark Michael Diamond Designs, the Minnesota-based jewelry gallery known for exceptional and uniquely designed diamond jewelry. Though he loved creating the beautiful jewelry his business was known for, retirement was an exciting alternative to the 60+ hours […]

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Wilkerson Testimonials | Mark Michael Diamond Designs

Why This Jeweler Chose Wilkerson

Mark Lauer is the owner of Mark Michael Diamond Designs, the Minnesota-based jewelry gallery known for exceptional and uniquely designed diamond jewelry. Though he loved creating the beautiful jewelry his business was known for, retirement was an exciting alternative to the 60+ hours a week he’d spent building it up. He called Wilkerson to help with a retirement sale. “I did talk to two other companies, but I just didn’t feel they offered the same services that Wilkerson did,” he says. “I knew Wilkerson had the expertise to follow through and give me the service and results that I wanted. They’re the number one rock stars in this industry.”

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5 Ways to Maximize Your Diamond Melee Buys https://instoremag.com/5-ways-to-maximize-your-diamond-melee-buys/ https://instoremag.com/5-ways-to-maximize-your-diamond-melee-buys/#respond Fri, 01 Dec 2023 03:00:54 +0000 https://instoremag.com/?p=101543 As a jeweler, you buy a lot of diamond melee, and those two or three pointers can add up to plenty of carats over a year’s time. Here’s how to buy it right so you can save time, money, and headaches with advice from the experts at White Pine Wholesale. 1. BUY RECYCLED DIAMONDS Recycled […]

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As a jeweler, you buy a lot of diamond melee, and those two or three pointers can add up to plenty of carats over a year’s time. Here’s how to buy it right so you can save time, money, and headaches with advice from the experts at White Pine Wholesale.

1. BUY RECYCLED DIAMONDS
Recycled diamonds not only cost less than newly mined and manufactured diamonds. They’re imperceptible from them and a great choice for retailers and brands that want to prioritize sustainability. Recycled natural diamond melee maintains its value when compared to lab-grown diamonds. They are also a great value and can add substantially to your margins. White Pine diamond melee is always recycled, recut to exacting standards at the best prices in the industry.

2. DEMAND PRECISE SIZING
Whether used for repairs or custom designs, you need diamonds that fit your exact specifications. If melee sizes are not precisely calibrated, it’s extra work for you and ultimately, a smaller profit. White Pine meticulously calibrates its melee to within +/- 0.05mm of each millimeter size, ensuring a perfect fit.

3. PURCHASE EXPERTLY GRADED MELEE
Ever open a melee parcel, only to discover that the GH VS melee you ordered looks suspiciously lower in quality? Chances are you’ve paid more for diamonds that don’t meet your expectations. White Pine’s diamond team is GIA-trained, and melee is graded and sorted to GIA standards for color and clarity. The quality you ordered is what you’ll receive.

4. INSIST ON HIGH QUALITY MAKES
No one wants inconsistently cut melee, flat or thick stones, melee with thick girdles or weak makes. Some sellers might push their less-than-perfect product through hoping you won’t notice. White Pine recuts all recycled natural diamonds to VG+ makes, ensuring consistency and quality.

5. BUY FROM A TRUSTED SOURCE
Transparency is vital when buying diamond melee, and so is buying from a company that accepts all returns, has no minimum order requirements and offers overnight shipping. White Pine offers a hassle-free way to buy all the natural diamond melee you need. You only pay for the diamonds you can use.

White Pine has diamond melee in stock and ready to ship for the holiday season. White Pine is dedicated to transparency and publishes its diamond melee price list on its website for 24/7 access.

Click here to view it now.

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Midas: Give Joy Gift Gold https://instoremag.com/midas-give-joy-gift-gold/ https://instoremag.com/midas-give-joy-gift-gold/#respond Thu, 30 Nov 2023 03:00:52 +0000 https://instoremag.com/?p=100675 From the Gold Mariner Links Collection in 14K yellow gold: Puffed Mariner 21mm 8” bracelet. MSRP: $1,815; Mariner Paper Clip 7.5” bracelet. MSRP: $795; oval Mariner 18” necklace. MSRP: $2,115; oval Mariner 13.8mm 18.5” necklace. MSRP: $4,740   The Midas Gift Guide was created for One Reason: To Make Customers Happy Midas creates designs for […]

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From the Gold Mariner Links Collection in 14K yellow gold: Puffed Mariner 21mm 8” bracelet. MSRP: $1,815; Mariner Paper Clip 7.5” bracelet. MSRP: $795; oval Mariner 18” necklace. MSRP: $2,115; oval Mariner 13.8mm 18.5” necklace. MSRP: $4,740

 

The Midas Gift Guide was created for One Reason: To Make Customers Happy

Midas creates designs for minimalists and maximalists alike. The Midas Gift Guide was crafted to target everyone for the holiday season, with pavé diamonds, personalized sweet nothings and chunky gold chains to everything in between. Like every gift, there’s a special rarity behind Midas jewelry. Nothing compares. Midas jewelry is handcrafted with care and delivered with a purpose. Midas wants stores to sell these pieces to their customers so they can style them in their own unique way.

Midas’ statement pieces and minimalist styles bring life to accessorizing. Midas has gems, solid metals, timeless classics and coveted styles that will last a lifetime. To highlight a few, Midas’ Locks and Links collection encapsulates a mix of sleek, chunky, shimmery gold chains that allow customers to stand out. This includes an array of traditional pieces and more stand-alone statement makers. Most importantly, what makes this collection so remarkable are the specialty locks Midas offers, especially their diamond accented and heart shaped locks. To Midas, jewelry is a non-verbal declaration of self. There’s nothing like a fresh set of jewels to dress up your ear stack or layer a neckline.

With trends coming and going, it’s tough to decipher what’s hot and what’s not. Luckily, Midas has a hands-on design team so they’re always one step ahead of releasing the next best thing. The forefront of this industry isn’t solely based on one thing – it’s about timing and authenticity. Midas has inseparable everyday pieces as well as the ones you roll out the red carpet for. Glamour is key for the creative and with so many duplicates and similarities, Midas designs pieces that differentiates them from the rest.

Black enamel is the reason for the season. Shop holiday gifts from Midas’ Color Romance collection.

Midas prides itself on making customers happy. It’s important to offer variety: Some customers like tradition over trends. Others want color and contrast, which is why Midas created their Color Romance collection. This collection has all things enamel, the mood boosters and fun styles.

With the holiday season fast approaching, nothing says gifts like a forever chain. Midas’ permanent chains give the gift of jewelry and memories. It’s a forever spark that brings joy and adds style to a wrist stack. Midas’ So You collection is the perfect stocking stuffer. Small and dainty motifs in gold is the gift every woman and girl wants to unwrap this holiday season.

CHECK THEIR GIFT GUIDE FOR MORE IDEAS

CLICK HERE TO SEE

Dress an ear stack with versatile hoops and huggies made in 14K gold.

Bold looks call for pavé Diamond Pear locks and chunky layered chains. Shop Midas’ Locks and Links collection for more. Assortment made in 14K gold.

 

 

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When There’s No Succession Plan, Call Wilkerson https://instoremag.com/when-theres-no-succession-plan-call-wilkerson/ https://instoremag.com/when-theres-no-succession-plan-call-wilkerson/#respond Tue, 28 Nov 2023 02:00:12 +0000 https://instoremag.com/?p=101172 Wilkerson Testimonials | Robert C. Wesley Jewelers When There’s No Succession Plan, Call Wilkerson Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with […]

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Wilkerson Testimonials | Robert C. Wesley Jewelers

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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The 2023 Holiday Quarter Handbook https://instoremag.com/the-2023-holiday-quarter-handbook/ https://instoremag.com/the-2023-holiday-quarter-handbook/#respond Mon, 27 Nov 2023 16:36:16 +0000 https://instoremag.com/?p=102227 The 2023 Holiday Quarter Handbook We’re nearing the end of 2023, and the holidays are on everyone’s mind. This time of year is like the Superbowl for jewelers. In fact, more than a quarter of retailers’ yearly sales happen in November and December. This makes the hectic holiday season a major focus for jewelry stores […]

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The 2023 Holiday Quarter Handbook

We’re nearing the end of 2023, and the holidays are on everyone’s mind. This time of year is like the Superbowl for jewelers. In fact, more than a quarter of retailers’ yearly sales happen in November and December. This makes the hectic holiday season a major focus for jewelry stores across the country. So, how can jewelry stores prepare for the onslaught of holiday shoppers and make the most of this year’s holiday shopping season? 

In this handbook, we’ll cover this year’s latest consumer trends, strategies to keep in mind this holiday season, and how Clientbook can help you make the most of the holiday rush.

Why you need this guide:

  • You’ll learn how to decode popular holiday lingo today’s consumers are using.
  • You’ll get valuable insights on the top 2023 holiday shopping trends you need to prepare for the rush.
  • You’ll have an inside look at how Clientbook can help retailers get more customers in the door this holiday season.

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Made to Last https://instoremag.com/legendjewelry-spotlight112023/ https://instoremag.com/legendjewelry-spotlight112023/#respond Wed, 22 Nov 2023 00:20:15 +0000 https://instoremag.com/?p=101141 Watch our Media Spotlight interview with Ansilo Chui to see some of Legend Jewelry’s most popular new styles.

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No one can dispute that social media has been a leading driver of jewelry trends in recent years. But it’s sometimes difficult to judge the quality of a piece of jewelry from a single image or video – even if it’s promoted by a well-known influencer. That’s why it’s never been more important to do business with a company that you can count on for quality that’s always top-notch.

Legend Jewelry is a company known for taking trending styles and turning them into luxury designs. “Our timeless jewelry will never be impractical or structurally unsound,” says Ansilo Chui, vice president of Legend Jewelry. “We make jewelry that will last a lifetime. It’s what Legend does best.”

Jewelers know quality when they see it – the slight differences in a piece of jewelry that transcends the everyday, making it easier to get the customer’s attention and ultimately, the sale. With decades of experience creating masterfully designed fine jewelry for retailers throughout the world, Legend knows what sells — and how subtle yet elegant embellishments combined with some of the industry’s strictest manufacturing standards can make a big difference at point of sale.

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“Every One of Them Said, ‘Go with Wilkerson.’” https://instoremag.com/every-one-of-them-said-go-with-wilkerson/ https://instoremag.com/every-one-of-them-said-go-with-wilkerson/#respond Tue, 31 Oct 2023 04:00:44 +0000 https://instoremag.com/?p=100260 Wilkerson Testimonials | Sycamore Jewelers “Every One of Them Said, ‘Go with Wilkerson.’” There are times when decisions must be made. For Joe Cheslock, owner of Sycamore Jewelers in Midlothian, VA for the past 25 years, the time had come. He had to decide whether to renew a five-year lease. Instead, he called Wilkerson to […]

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Wilkerson Testimonials | Sycamore Jewelers

“Every One of Them Said, ‘Go with Wilkerson.’”

There are times when decisions must be made. For Joe Cheslock, owner of Sycamore Jewelers in Midlothian, VA for the past 25 years, the time had come. He had to decide whether to renew a five-year lease. Instead, he called Wilkerson to handle his store’s going-out-of-business sale. Why did he select Wilkerson? “I talked to retailers from around the country to get their advice. Every one of them said, ‘Go with Wilkerson.’” And he’s glad he did. Cheslock says he was amazed by Wilkerson’s organization and attention to detail. Of course, as a store owner, it was hard to let others do the heavy lifting, but he’s glad he did. “Wilkerson did everything they said they would and more. They follow through and they’re respected in the industry. I now see why.”

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Why Your Holiday Case Needs Estate Jewelry https://instoremag.com/why-your-holiday-case-needs-estate-jewelry/ https://instoremag.com/why-your-holiday-case-needs-estate-jewelry/#respond Mon, 30 Oct 2023 04:00:25 +0000 https://instoremag.com/?p=100199 With December fast approaching, let’s examine how estate jewelry can build incremental sales, elevate your inventory and make your holiday selling season one to remember with help from the experts at White Pine Wholesale. ESTATE JEWELRY STANDS OUT FROM THE EVERY DAY Whether it’s a vintage ring, an elegant brooch or an Art Deco masterpiece, […]

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With December fast approaching, let’s examine how estate jewelry can build incremental sales, elevate your inventory and make your holiday selling season one to remember with help from the experts at White Pine Wholesale.

ESTATE JEWELRY STANDS
OUT FROM THE EVERY DAY

Whether it’s a vintage ring, an elegant brooch or an Art Deco masterpiece, estate jewelry adds distinction to your inventory. By adding the vitality of unique, one-of-a-kind pieces to your everyday product mix, you can entice your customers and build add-on sales, especially during the peak holiday season. It also allows you to generate substantial margins.

14K yellow gold and coral ring with 0.10 TCW diamonds. MSRP: $1,990 (#014232) To know more click here

18K yellow gold 12.0 TCW David Webb dome earrings. MSRP: $80,000. (#009741)

ESTATE JEWELRY IS HOT
Once a niche market, estate jewelry is surging in popularity, fueled by popular social media accounts and celebrity looks. Market research fi rm Technavio predicts North America’s estate jewelry market to grow 6.5 percent annually through 2026. Take advantage of this category’s popularity by cherry picking items that are right for your clientele by reviewing White Pine’s ever-changing offerings on a regular basis.

ESTATE JEWELRY IS THE SUSTAINABLE,
ETHICAL CHOICE

In a world where sustainability and ethics are increasingly driving consumers’ buying decisions, estate jewelry shines – and deserves a place in your store. Estate jewelry is inherently sustainable, as recycling and repairing high-quality pieces means reducing waste and safeguarding resources. This resonates with today’s consumers, many of whom list sustainability as a key purchasing consideration.

14K yellow gold 0.33 TCW diamond, emerald and sapphire pendant. MSRP: $1,680 (#11987) To see more estate pendants, click here.


Jack Kelége platinum engagement ring with 2.03 TCW GIA F VS1 princess-cut diamond. MSRP: $29,990 (#14461) To see more estate engagement rings, click here.

WHITE PINE, THE EXPERTS IN ESTATE
America’s original recycled diamond and jewelry company, White Pine offers a diverse inventory of great value, showroom-ready estate jewelry. They offer immediate delivery over the entire holiday season and beyond. With an ever-growing offering of sustainable, ethical and fashionable options, your store can easily tap into the rising appeal of estate jewelry and its swelling population of buyers.

CHECK THEIR INVENTORY EVERY WEEK TO SEE WHAT’S NEW

CLICK HERE TO SEE MORE

14K white gold diamond band with 0.75 TCW diamonds and 0.70 TCW rubies. MSRP:$3,000 (#14701) To see more estate ruby jewelry, click here.

14K white gold 2.5 TCW diamond and citrine bracelet. MSRP: $3,960 (#10888) To see more estate citrine jewelry, click here.

14k yellow gold 2.5 TCW diamond circle necklace. MSRP: $3,990 (#13946) To see more estate diamond necklaces, click here.

18K white gold Star of David pendant with 2.05 TCW diamonds. MSRP: $3,250 (#13585) To see more estate jewelry with the Star of David, click here.


14K yellow gold 2.4 TCW diamond baguette men’s ring. MSRP: $3,390 (#13750) To see more estate men’s rings, click here.

Baguette and round diamond ring (4.07 TCW) in a platinum setting. MSRP: $6,990 (13758) To see more estate platinum jewelry, click here.

For more information about White Pine’s estate jewelry offerings, contact the company directly.

E: instore@whitepinediamonds.com
P: (646) 569-3678

whitepinediamonds.com/estate

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5 Innovative Profit Maximizing Strategies https://instoremag.com/5-innovative-profit-maximizing-strategies/ https://instoremag.com/5-innovative-profit-maximizing-strategies/#respond Wed, 27 Sep 2023 04:00:30 +0000 https://instoremag.com/?p=99142 Since its founding in 2010, White Pine — America’s original recycled diamond and jewelry company — has helped retail jewelers across the country to do business more profitably. Here are five strategies White Pine recommends that jewelers can do right now to make a meaningful difference to the bottom line. REVIVE YOUR INVENTORY Regularly adding […]

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Since its founding in 2010, White Pine — America’s original recycled diamond and jewelry company — has helped retail jewelers across the country to do business more profitably. Here are five strategies White Pine recommends that jewelers can do right now to make a meaningful difference to the bottom line.

REVIVE YOUR INVENTORY
Regularly adding exciting estate and one-of-a-kind pieces to your showcases is the answer to slow sales or a predictable store experience. From White Pine’s ever-expanding selection, you can build your estate jewelry offering or cherry pick items for specific customers. White Pine’s acquisition team is always adding great value items, buying from consumers and liquidating merchandise throughout North America and beyond.

18K yellow gold diamond bezel-set ring with 1.54 TCW center diamond. MSRP: $7,500 (#14159)

14K white gold and black onyx dome ring with 0.25 TCW diamonds. MSRP: $2,300 (#14236)

QUICKLY DRIVE
INCREMENTAL SALES

Customers who have items they no longer want could be sitting on funds that they can use towards new jewelry purchases. White Pine’s Customer Buyback program handles estimates, offers and immediate payment. White Pine provides the service, but you control the margins. And, by offering customers store credit, it gives you an opportunity to immediately increase sales.

CREATE THE EXTRAORDINARY FROM THE ORDINARY
Do you have clients who want pieces you don’t stock? Have a sketch, an image or an existing CAD file for a piece you want to create? You don’t need to go elsewhere — White Pine offers CAD, casting, setting and finishing services in-house so you don’t need to turn anyone away. Have an oddball gemstone? White Pine unlocks value from diamonds that are less desirable by turning something once perceived as less than perfect into a beautiful, saleable piece of jewelry.

18K (62g) yellow gold woven cuff bracelet. MSRP: $6,742 (#14104)

CUT PRODUCTION COSTS WITH MELEE ON DEMAND
Waste and pricing are constant issues when purchasing melee for repair and custom work. White Pine offers recycled natural diamond melee in a variety of cuts to suit your needs. White Pine’s VG+ recycled melee is always in stock for immediate delivery. Because it’s tightly calibrated melee, there’s practically no waste, helping your bottom line.

CONSOLIDATE TO SAVE
Managing multiple suppliers can be an expensive waste of time for jewelers. White Pine understands your business and offers a range of products and services that can streamline your efforts — and give you better rates in the process. With fast delivery, competitive pricing, a commitment to personal relationships and top-tier customer service, White Pine is truly a onestop shop for the things you need every day.

CHECK THEIR INVENTORY EVERY WEEK TO SEE WHAT’S NEW

CLICK HERE TO SEE MORE

18K yellow gold 1.0 TCW diamond earrings. MSRP: $3,300 (#14105)

14K multi-tone link bracelet. MSRP: $1,980 (#15076)

18K yellow gold diamond bypass ring with 0.81 TCW FYSI1 GIA and 0.58 TCW I VS1 GIA-graded cushion-cut diamonds. MSRP: $5,590 (#14915)

14K yellow gold and ring with 1.0 TCW accent diamonds and 0.75 TCW center diamond. MSRP: $4,500 (#14224)

14K yellow gold and ruby horse pin. MSRP: $750 (#14128)

For more information about White Pine Wholesale, the company’s services, jewelry and natural diamond offerings, contact the company directly.

E: instore@whitepinediamonds.com
P: (646) 569-3678

whitepinediamonds.com

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