Education - INSTOREMAG.COM https://instoremag.com/education/ News and advice for American jewelry store owners Fri, 08 Dec 2023 04:00:32 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 Video: Split Sales Require Effort https://instoremag.com/video-split-sales-require-effort/ https://instoremag.com/video-split-sales-require-effort/#respond Fri, 08 Dec 2023 03:20:33 +0000 https://instoremag.com/?p=102055 When two or more salespeople are involved, things are more complex -- but teamwork is well worth it.

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]]> A SPLIT SALE involves the work of two or more salespeople. Teamwork is vital to the success of a jewelry store, but split sales do bring up a complex issue: Who gets for the sale? In this video, Jimmy DeGroot offers thoughts on the topic.

Take a look:

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]]> https://instoremag.com/video-split-sales-require-effort/feed/ 0 GN Diamond Presents: How to Double Your December Diamond Sales https://instoremag.com/gn-diamond-presents-how-to-double-your-december-diamond-sales/ https://instoremag.com/gn-diamond-presents-how-to-double-your-december-diamond-sales/#respond Wed, 06 Dec 2023 17:46:07 +0000 https://instoremag.com/?p=102577 By the first week of December, if your store’s diamond sales aren’t where you’d like them to be, it’s time to learn some tried-and-true tactics that will boost your diamond sales as the year ends. In this webinar, GN Diamond’s Asaf Herskovitz and sales trainer Shane Decker, talk about what it takes to finish the […]

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]]> By the first week of December, if your store’s diamond sales aren’t where you’d like them to be, it’s time to learn some tried-and-true tactics that will boost your diamond sales as the year ends. In this webinar, GN Diamond’s Asaf Herskovitz and sales trainer Shane Decker, talk about what it takes to finish the year strong including how to stock, display and sell the perfect diamond jewelry for last-minute gifts, how to increase your average clerk ticket with diamond add-on sales and how to use advertising and social media to turn casual shoppers into enthusiastic buyers

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]]> https://instoremag.com/gn-diamond-presents-how-to-double-your-december-diamond-sales/feed/ 0 The Business of Jewelry Podcast Special Edition (Part 2) https://instoremag.com/the-business-of-jewelry-podcast-special-edition-part-2/ https://instoremag.com/the-business-of-jewelry-podcast-special-edition-part-2/#respond Sun, 03 Dec 2023 06:56:48 +0000 https://instoremag.com/?p=102343 Part 2 of 2.

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]]> IN THIS SHORT video, Jimmy DeGroot and Peter Smith share holiday selling tips for your jewelry store to help guarantee sales but more importantly, delighted lifelong customers.

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]]> https://instoremag.com/the-business-of-jewelry-podcast-special-edition-part-2/feed/ 0 The Business of Jewelry Podcast Special Edition https://instoremag.com/the-business-of-jewelry-podcast-special-edition/ https://instoremag.com/the-business-of-jewelry-podcast-special-edition/#respond Fri, 01 Dec 2023 03:30:15 +0000 https://instoremag.com/?p=102341 Part 1 of 2.

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]]> IN THIS SHORT video, Jimmy DeGroot and Peter Smith share Holiday Selling tips for your jewelry store to help guarantee sales but more importantly, delighted lifelong customers.

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]]> https://instoremag.com/the-business-of-jewelry-podcast-special-edition/feed/ 0 Video: Why Jewelry Retailers Need to Do Outreach https://instoremag.com/video-why-jewelry-retailers-need-to-do-outreach/ https://instoremag.com/video-why-jewelry-retailers-need-to-do-outreach/#respond Sun, 26 Nov 2023 17:55:43 +0000 https://instoremag.com/?p=102060 In this short video, Jimmy DeGroot reminds us why getting out into your community is still important.

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]]> THE INTERNET HELPS US do so much more than we could before. For jewelers, that can mean reaching large numbers of clients and potential clients without ever leaving the store.

But in some cases, the old ways are still best. After all, successful jewelry businesses are built on relationships.

In this short video, Jimmy DeGroot reminds us why getting out into your community is still important.

Take a look:

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]]> https://instoremag.com/video-why-jewelry-retailers-need-to-do-outreach/feed/ 0 GN Diamond Presents: How to Multiply Your Holiday Diamond Sales https://instoremag.com/gn-diamond-presents-how-to-multiply-your-holiday-diamond-sales/ https://instoremag.com/gn-diamond-presents-how-to-multiply-your-holiday-diamond-sales/#respond Mon, 20 Nov 2023 15:00:19 +0000 https://instoremag.com/?p=101957 From stocking the right diamond jewelry to the fine art of the add-on sale, this GN Diamond webinar will teach you how to polish your diamond selling skills just in time for the holidays.

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]]> From stocking the right diamond jewelry to the fine art of the add-on sale, this GN Diamond webinar will teach you how to polish your diamond selling skills just in time for the holidays.

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]]> https://instoremag.com/gn-diamond-presents-how-to-multiply-your-holiday-diamond-sales/feed/ 0 New ‘The Business of Jewelry’ Episode Looks at Consumer Loyalty and Other Topics https://instoremag.com/new-the-business-of-jewelry-episode-looks-at-consumer-loyalty-and-other-topics/ https://instoremag.com/new-the-business-of-jewelry-episode-looks-at-consumer-loyalty-and-other-topics/#respond Tue, 14 Nov 2023 03:20:29 +0000 https://instoremag.com/?p=101673 Join Jimmy DeGroot and Peter Smith for an engaging and spirited talk on the jewelry trade.

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]]>

IN EPISODE 4 OF “The Business of Jewelry Podcast” Jimmy DeGroot and Peter Smith take on a variety of topics including DeBeers recently announced spending campaign in the US, branding lessons from Coke to Diamonds, and the power of of consumer loyalty, as referenced in Alexander Chernev’s book, Customer Science. Join the boys for an engaging and spirited talk on our business.

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]]> https://instoremag.com/new-the-business-of-jewelry-episode-looks-at-consumer-loyalty-and-other-topics/feed/ 0 The Jeweler’s Blueprint to Finishing Out 2023 Strong https://instoremag.com/the-jewelers-blueprint-to-finishing-out-2023-strong-part-3/ https://instoremag.com/the-jewelers-blueprint-to-finishing-out-2023-strong-part-3/#respond Wed, 08 Nov 2023 15:10:32 +0000 https://instoremag.com/?p=101579 Part 3: Retail Technology

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]]> In the third and final part of this webinar series: The Jewelers Blueprint to Finishing Out 2023 Strong, Ryan Blumenthal, Clientbook’s Chief Revenue Officer and Owner of Corinne Jewelers, will cover the third strategy to closing out your sales year strong: Retail Technology.

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]]> https://instoremag.com/the-jewelers-blueprint-to-finishing-out-2023-strong-part-3/feed/ 0 Gene the Jeweler and Jimmy DeGroot Take to Song to Explain Why Training Is Important https://instoremag.com/gene-the-jeweler-and-jimmy-degroot-take-to-song-to-explain-why-training-is-important/ https://instoremag.com/gene-the-jeweler-and-jimmy-degroot-take-to-song-to-explain-why-training-is-important/#respond Thu, 02 Nov 2023 00:25:01 +0000 https://instoremag.com/?p=101039 This must-see video shows off some remarkable jewelry-industry musical talent.

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]]> YOU MIGHT BE surprised by how much musical talent can be found in the jewelry business.

In fact, two faces you probably know — Jimmy DeGroot and his fictional creation, Gene the Jeweler — have just released a music video, and it’s impressive!

In the video below, DeGroot and Gene sing about the importance of training. (DeGroot thanks David Douglas Diamonds and J Anthony Jewelers for playing along.)

Take a look:

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]]> https://instoremag.com/gene-the-jeweler-and-jimmy-degroot-take-to-song-to-explain-why-training-is-important/feed/ 0 Video: How to Sell When You’re Not Selling https://instoremag.com/video-how-to-sell-when-youre-not-selling/ https://instoremag.com/video-how-to-sell-when-youre-not-selling/#respond Mon, 30 Oct 2023 02:22:09 +0000 https://instoremag.com/?p=101031 Don't miss these tips for optimizing your outreach efforts.

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]]> WHAT ARE YOUR salespeople doing when they’re not selling?

One of the most productive uses of such downtime is outreach, says Jimmy DeGroot.

In the video below, DeGroot offers some tips for optimizing your outreach efforts.

Take a look:

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