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Jimmy Degroot

Video: Why Jewelry Retailers Need to Do Outreach

In this short video, Jimmy DeGroot reminds us why getting out into your community is still important.

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THE INTERNET HELPS US do so much more than we could before. For jewelers, that can mean reaching large numbers of clients and potential clients without ever leaving the store.

But in some cases, the old ways are still best. After all, successful jewelry businesses are built on relationships.

In this short video, Jimmy DeGroot reminds us why getting out into your community is still important.

Take a look:

Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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Why This Jeweler Chose Wilkerson

Mark Lauer is the owner of Mark Michael Diamond Designs, the Minnesota-based jewelry gallery known for exceptional and uniquely designed diamond jewelry. Though he loved creating the beautiful jewelry his business was known for, retirement was an exciting alternative to the 60+ hours a week he’d spent building it up. He called Wilkerson to help with a retirement sale. “I did talk to two other companies, but I just didn’t feel they offered the same services that Wilkerson did,” he says. “I knew Wilkerson had the expertise to follow through and give me the service and results that I wanted. They’re the number one rock stars in this industry.”

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