The Natural vs. Lab-Grown Diamond Conundrum

There’s a way to present both natural and lab-grown diamonds at point of sale.

Published

4 months ago

August 20, 2023

Lab-grown diamonds are here to stay. But as the price of lab-grown goes down, jewelers are concerned that profits may follow. Are you presenting both options — natural and lab-grown — in a way that offers your customers what they need to know to make the right decision without kicking your profits to the curb? Join Asaf Herskovitz, CEO of GN Diamond and Shane Decker, the jewelry industry’s leading sales trainer, to learn now to make a natural and lab-grown diamond sales pitch that makes the best of both worlds.

Why This Jeweler Chose Wilkerson

Mark Lauer is the owner of Mark Michael Diamond Designs, the Minnesota-based jewelry gallery known for exceptional and uniquely designed diamond jewelry. Though he loved creating the beautiful jewelry his business was known for, retirement was an exciting alternative to the 60+ hours a week he’d spent building it up. He called Wilkerson to help with a retirement sale. “I did talk to two other companies, but I just didn’t feel they offered the same services that Wilkerson did,” he says. “I knew Wilkerson had the expertise to follow through and give me the service and results that I wanted. They’re the number one rock stars in this industry.”