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Podcast: What’s Your Instagram Lifestyle?

C’mon, stop treating it like it’s the same as Facebook.

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Just about every business is in the social media game now and most are failing to use their social media channels even in a moderately successful way. Instagram is one of the top social channels you can incorporate into your marketing mix. Yet, it’s much different than Facebook, so stop treating it that way. It’s time to throw away the excuses and re-energize your staff and your perspective. It’s time to unlock your Instagram Lifestyle!

As vice-president of Fruchtman Marketing, Shane O’Neill oversees the company’s digital and web efforts. He is a frequent speaker and writer about digital strategy and insight on proper methods to successfully build an online presence. His quality-over-quantity approach often highlights the pitfalls of non-strategic digital marketing efforts.

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Fruchtman Marketing is a full-service agency that specializes in the jewelry industry and works with many of the country’s finest jewelry retailers, manufacturers, designers and trade groups. The company has presented seminars at the most prominent trade shows, including JCK Las Vegas, IJO and The Centurion Jewelry Show, and contributes to top industry publications. Visit the jewelry marketing experts at fruchtman.com

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Why This Jeweler Chose Wilkerson

Mark Lauer is the owner of Mark Michael Diamond Designs, the Minnesota-based jewelry gallery known for exceptional and uniquely designed diamond jewelry. Though he loved creating the beautiful jewelry his business was known for, retirement was an exciting alternative to the 60+ hours a week he’d spent building it up. He called Wilkerson to help with a retirement sale. “I did talk to two other companies, but I just didn’t feel they offered the same services that Wilkerson did,” he says. “I knew Wilkerson had the expertise to follow through and give me the service and results that I wanted. They’re the number one rock stars in this industry.”

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