Over the Counter

Podcast: This Diamond Heist Simply Didn’t Make the Grade

A simple education in the 4 C’s would have told the thief that this was a bad idea.

Published

4 years ago

June 20, 2019

Kyle Bullock

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THIS MONTH, Over the Counter shares the story of one of the more poorly planned, under-rewarding diamond heists you’ll ever hear about. Let’s let host Kyle Bullock set up the episode: “When you sell valuable things, it’s not a matter of if, but when, a criminal will try to steal something from your cases, which is why safety and preparation should always be a top priority for jewelry stores. But in today’s story, the crime in question took place not in a jewelry store, but in a place that features even more unique and irreplaceable set of valuables. It also features a criminal who could have used, uh, a few tips before pulling off the heist of a lifetime.”

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Kyle Bullock

Kyle Bullock is a fourth-generation jeweler who manages Bullock's Jewelry in Roswell, NM. He is also a best selling author, speaker and performer, and small business coach. To contact him, email him at KyleRBullock@gmail.com.

Why This Jeweler Chose Wilkerson

Mark Lauer is the owner of Mark Michael Diamond Designs, the Minnesota-based jewelry gallery known for exceptional and uniquely designed diamond jewelry. Though he loved creating the beautiful jewelry his business was known for, retirement was an exciting alternative to the 60+ hours a week he’d spent building it up. He called Wilkerson to help with a retirement sale. “I did talk to two other companies, but I just didn’t feel they offered the same services that Wilkerson did,” he says. “I knew Wilkerson had the expertise to follow through and give me the service and results that I wanted. They’re the number one rock stars in this industry.”