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Over the Counter

Podcast: This Advertising Copywriter’s Last Minute Pitch Changed Everything

You’ll want to stick with this story until the very, very end.




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IN THIS MONTH’S throwback version of Over the Counter, you’ll hear the story of a frazzled advertising copywriter struggling to come up with a last-minute slogan for a jewelry company’s new consumer campaign.

We can’t spoil more than that, but can let Kyle Bullock tease a bit more.

Says Bullock: “This story is one that you’re going to want to hang on until the very, very end, because I think the payoff is going to be worth it. I hope so, anyway. Because out of all the stories I have featured on this podcast, I think that this one might be the one the hits closest to home for all of us.”

Learn why when you listen to the latest episode of Over the Counter.

Kyle Bullock is a fourth-generation jeweler who manages Bullock's Jewelry in Roswell, NM. He is also a best selling author, speaker and performer, and small business coach. To contact him, email him at



Why This Jeweler Chose Wilkerson

Mark Lauer is the owner of Mark Michael Diamond Designs, the Minnesota-based jewelry gallery known for exceptional and uniquely designed diamond jewelry. Though he loved creating the beautiful jewelry his business was known for, retirement was an exciting alternative to the 60+ hours a week he’d spent building it up. He called Wilkerson to help with a retirement sale. “I did talk to two other companies, but I just didn’t feel they offered the same services that Wilkerson did,” he says. “I knew Wilkerson had the expertise to follow through and give me the service and results that I wanted. They’re the number one rock stars in this industry.”

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