Jimmy Degroot

Video: Discounting Your Jewelry Can Send the Wrong Message

Jimmy DeGroot explains why discounting is often a bad idea, and the approach you should take instead.

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Made to Last

Published

2 years ago

November 27, 2021

Jimmy DeGroot

IT’S TEMPTING to discount your products. It feels like you’re doing the customer a favor.

But doing so can send several negative messages, says Jimmy DeGroot.

In this video, Jimmy explains why discounting is often a bad idea, and the approach you should take instead.

Take a look:

Why This Jeweler Chose Wilkerson

Mark Lauer is the owner of Mark Michael Diamond Designs, the Minnesota-based jewelry gallery known for exceptional and uniquely designed diamond jewelry. Though he loved creating the beautiful jewelry his business was known for, retirement was an exciting alternative to the 60+ hours a week he’d spent building it up. He called Wilkerson to help with a retirement sale. “I did talk to two other companies, but I just didn’t feel they offered the same services that Wilkerson did,” he says. “I knew Wilkerson had the expertise to follow through and give me the service and results that I wanted. They’re the number one rock stars in this industry.”