Jimmy Degroot

Video: Maximize on the Opportunities That 2020 Brought the Jewelry Industry

The ‘new normal’ won’t last forever.

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Made to Last

Published

3 years ago

February 14, 2021

Jimmy DeGroot

THE FOURTH QUARTER of 2020 was a bright spot for many jewelers, says Jimmy Degroot. Some consumer dollars that normally would have gone toward travel landed instead went to jewelry.

But the pandemic and associated lifestyle changes won’t last forever. Are you prepared for the changes that are coming?

Degroot says it’s time to use that late-2020 momentum to improve your business for the long term. In today’s video, he offers ideas on how to do that.

Watch the video:

Why This Jeweler Chose Wilkerson

Mark Lauer is the owner of Mark Michael Diamond Designs, the Minnesota-based jewelry gallery known for exceptional and uniquely designed diamond jewelry. Though he loved creating the beautiful jewelry his business was known for, retirement was an exciting alternative to the 60+ hours a week he’d spent building it up. He called Wilkerson to help with a retirement sale. “I did talk to two other companies, but I just didn’t feel they offered the same services that Wilkerson did,” he says. “I knew Wilkerson had the expertise to follow through and give me the service and results that I wanted. They’re the number one rock stars in this industry.”