Take a look:

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The post The Business of Jewelry Podcast Special Edition (Part 2) appeared first on INSTOREMAG.COM.

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But in some cases, the old ways are still best. After all, successful jewelry businesses are built on relationships.

In this short video, Jimmy DeGroot reminds us why getting out into your community is still important.

Take a look:

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IN EPISODE 4 OF “The Business of Jewelry Podcast” Jimmy DeGroot and Peter Smith take on a variety of topics including DeBeers recently announced spending campaign in the US, branding lessons from Coke to Diamonds, and the power of of consumer loyalty, as referenced in Alexander Chernev’s book, Customer Science. Join the boys for an engaging and spirited talk on our business.

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In fact, two faces you probably know — Jimmy DeGroot and his fictional creation, Gene the Jeweler — have just released a music video, and it’s impressive!

In the video below, DeGroot and Gene sing about the importance of training. (DeGroot thanks David Douglas Diamonds and J Anthony Jewelers for playing along.)

Take a look:

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One of the most productive uses of such downtime is outreach, says Jimmy DeGroot.

In the video below, DeGroot offers some tips for optimizing your outreach efforts.

Take a look:

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On Saturday, August 12, at The INSTORE Show in Rosemont, IL, the most impressive roster of management trainers ever assembled will facilitate a day-long workshop targeted to retail jewelry store owners. In this video, Jimmy DeGroot of Train Retail and The Jewelry Training Institute and Peter Smith of The Retail Smiths share why this workshop is a once-in-a-lifetime opportunity that should not be missed by any jewelry retailer who wants to not only take their business to the next level, but make lifelong friends with their peers while they do it.

The workshop will be co-facilitated by Smith and DeGroot as well as Sherry Smith of The Edge Retail Academy and Megan Crabtree of Crabtree Consulting.

“You and I and Megan and Sherry are used to going off and doing things by ourselves at various events and talks, so the idea that we’re going to be in the same room for a day — and we’re going to be there for a select group of retailers who participate with us — I mean that’s very exciting,” says Smith. “We’ll be speaking both individually, and then hosting conversations with the retailers, and then some of us will be doing stuff together, which brings a whole new dynamic to it.”

The topics to be covered are those at the forefront of business owners’ minds, including hiring and retaining top talent, what’s next for lab-grown diamonds, developing data-driven store events, managing inventory more effectively, and much more.

“The beautiful thing about this is that it’s workshop,” says DeGroot. “We love that dynamic as independent jewelers.”

Watch the video, then register for this limited-space workshop here.

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You won’t have a good vibe with every customer, for reasons that aren’t necessarily your fault. You simply might not be a good fit for the client’s buying style.

Turning over the sale to a colleague can help ensure the store still makes money. In this video, DeGroot talks about how to get this aspect of your sales strategy right.

Take a look:

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In this video, Jimmy DeGroot uses an example involving Netflix to illustrate how fixing a key pain point or two in your business can make a huge difference.

Take a look:

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