CrownRing Makes A Perfect Fit

CrownRing Bridal House proudly announces the acquisition of M-Fit and My Caroline collections from Merit Diamond, effective as of January 1st, 2024. This significant move solidifies CrownRing’s position as a leading force in the jewelry industry. This strategic acquisition represents CrownRing Bridal House’s commitment to delivering unparalleled quality and innovation to its customers, as well as expanding its reach in the North American market.

M-Fit and My Caroline are renowned for their innovative designs and reputation as the most comfortable fit. The patented interior ensures minimal pressure points, allowing the skin to breathe freely, setting these collections apart in terms of both design and functionality.

“We are thrilled to welcome M-Fit and My Caroline to the family,” said owners of the CrownRing Bridal House. “Their exceptional craftsmanship and unique design philosophy, particularly the unmatched comfort fit offered by their patented designs, perfectly align with our commitment to excellence. We are excited to continue the legacy of these brands and further enhance their presence in the market through our expertise and state-of-the-art production facilities.”

CrownRing Bridal House’s state-of-the-art facility will now oversee the production of M-Fit and My Caroline collections, ensuring that the superior quality standards synonymous with the CrownRing brand are maintained and upheld.

The dedicated team at CrownRing Bridal House is enthusiastic about leveraging their marketing, merchandising, and sales expertise to amplify the presence of M-Fit and My Caroline in the industry. New programs are already in development to support and empower retailers in maximizing the potential of these unique products.

For any inquiries related to the M-Fit and My Caroline collections, please contact the sales team at sales@crownring.com.